Bit of back story:

Besides helping client businesses to double their sales, I’ve also worked as a personal trainer.

And, unless you’ve been living under a rock for the past ten years…

You’ve probably noticed the influx of pointless supplements health companies that are trying to convince you to buy their stuff.

Nonsense, I say!

Here’s my point:

People are pouring millions (if not billions) of dollars into the supplement market.

However, the #1 best supplement people should focus on is the one supplement that almost nobody talks about.

What is this mythical supplement, you ask?

It’s simple:

A kick in the proverbial arse.

Let’s be honest. Most people know what it takes to lose weight:

Consume fewer calories, and…

Exercise a more

That really is the “secret formula” to success.

You see the same exact problem in business.

Specifically, when it comes to writing great emails to sell your product or service.

Everybody and every marketer are talking about when you should use “fear” in your emails… or you should definitely add some “scarcity” in email #4 in your 5-day email funnel sequence… or some other nonsense like that.

Here’s the truth.

Instead of focusing on random tactics like the ones I just described, here’s what they *SHOULD* focus on:

  • Knowing their market better than they know themselves.
  • Understand their hopes, fears, and dreams.
  • And finally, communicate with them daily.

Use Instagram, Facebook, or whatever platform you prefer the most.

Personally, I’m all about using simple emails.

But, no matter what you decide to do here’s what you should take to heart:

“Focus less on short-lived tactics and more on timeless principles.”

Focus on knowing your market so well that you could write a page in their diary and make them say: “That is so me!”

Here’s a simple way to do this.

I call it the “Client Mind Reading Blueprint.”


Create a Google Doc (or a note on your phone) and divide it into three segments:

  1. Dreams & goals
  2. Challenges & barriers
  3. Fears & uncertainties

Every time you talk to one of your clients, listen to things they say that might fit into one of these three segments.

The second you hear or see one of your clients give you one of these golden nuggets, write it verbatim into your Google doc.

After a few weeks, you’ll have an amazing resource to use when writing content, emails, sales letters, etc.

Source by Kristian Thaulow