Content marketing is any type of marketing that enables marketers to deliver information online to audiences. Content distribution is the manner in which content is published online in places where users can specifically search for relevant content. This type of digital marketing is part of an interactive marketing strategy that allows consumers to connect with the company directly through emails, social media, forums, blogs and video sharing sites.
Content is anything published online whether it may be news articles, videos, tweets, pictures, tutorials or anything you may find on webpages. Users can redistribute published content by sharing it as many times as they wish with whomever they want. The redistribution of content online by audiences is called viral marketing. Consumers love content marketing as organizations and individuals are providing useful information to help them solve their problems and assist them in making their purchasing decisions.
Distributing relevant content is very important as consumers use different platforms to search for content online. As a marketer, you have to know which content must be distributed to which platform. Remember that there are more than millions of webpages indexed online. Content needs to be published by relevancy in order for consumers or web surfers to gain access to relevant content. Search engines such as Google or Yahoo use keyword search results to display relevant content to users.
Content marketing and distribution increases sales, saves costs, builds brand loyalty and trust and offers your business the capabilities to operate 24/7 365. Content remains relevant even after years it was published. Not all information published online is relevant or informative as most organizations and individuals distribute sales pitches which annoy most audiences. What they fail to understand is that digital marketing becomes obsolete without relevant content as consumers will quickly disregard your message.
Traditionally, content has been the pillar for any marketing strategy, both online and offline. Quality content makes the message more effective. There are multiple content marketing strategies to choose from, but the effectiveness of the message is not the same. Content marketing and destitution works perfectly for big and small organizations, brands, start-ups, and home based businesses and individuals.
Distributing quality content is an important factor marketers need to consider when implementing digital marketing strategies as thousands of marketing messages are distributed and published online daily. If this published article was not informative, you would have disregarded it long ago and would have not reached this far.
Source by Katlego Malatsi