Article marketing is one of the best known ways to earn money online. In fact, there are (ironically) thousands of articles about how to make money writing articles. Yet, oddly, none of the ones I’ve read so far, tell you the right way to do it.
The usual information I read about writing online articles, tells you to write information-packed articles about how to fix a problem and that the more information you can give, the more money you can make.
Sounds good doesn’t it?
But what they don’t tell you is how doing that is going to earn you any money. They’ll say things like, “This will bring thousands of visitors to your site.” But so what? That still doesn’t tell you how to earn money from writing articles.
What you really need to know is how to make sales from your articles. So what you need to do is write articles that persuade readers to click and buy.
But how exactly do yo do that?
First of all, stop writing articles that teach, and instead write articles that entertain and drive curiosity. So rather than hard teaching, tell your readers what they need to know, but not how to do it. Instead, provide a link to your product and explain how it will help them.
Secondly, your articles need to be entertaining, otherwise your readers will stop reading.
So as an example, you might tell a story about someone who had a problem like the reader has, and explain what they needed to do to solve the problem, but don’t tell them how they did it. You want your articles to create sales. That is what article marketing is all about. It’s not about telling your readers all they need to know so that they don’t need to buy your product or your book.
Instead you need to write articles that entertain as well as provoke curiosity. And let’s face it, if your readers have a problem and you’re talking about it, they’ll be interested to discover your solution.
But don’t tell them. Peak their interest with stories and entertaining articles and then offer a click through to your product as the remedy or to learn more.
Guide your readers effortlessly through your articles to your solution by telling them what they need to do, but now how to do it, because the product you’re selling will tell/give them everything they need.
And the more articles you write this way, the more marketing your articles can do for you.
Source by Ruth Barringham