Optin email marketing is one of the easiest ways to make money online, and if done correctly, it is also one of the most lucrative. Before you can put together a successful optin email marketing campaign you need to understand the fundamentals.

First things first, optin email marketing is based around one single idea…

The idea of the “opt-in”

This means that potential prospects are not just added to some list without notification. Instead, they are directed to a specific type of website that will allow them to decide for themselves if they want to be added to that email list or not.

This does a few things…

First, your email list is now much more targeted in comparison to an email list that is filled up with “purchased” leads. In the internet marketing industry which I am in, the amount of money you make generally relates in direct proportion to the number of people that you have on your email list.

With that in mind, I would much rather have a list of 10,000 people who have went through the optin email marketing process that I explained above then a list of 100,000 people that were purchased from a lead source somewhere.

The simple fact that people raise their hand and request your emails, means that your list will be much more responsive and many times more profitable.

The second thing that I like about optin email marketing is that it keeps you safe from any potential “SPAM” complaints because the only people that receive your emails are the ones that have specifically requested to do so.

SPAM is a big time “no no” in the internet marketing world.

Once people go to your special page and “opt in” to receive your emails, (this is called a squeeze page by the way) then you now have the ability to send them related offers and earn money from the ones who buy.

This is just a brief overview of optin email marketing, but there is much more to learn if you want to do it the right way. I have made my fair share of mistakes with optin email marketing and have put together a free gift for you that should help. Be sure to check out the link at the end of this article to claim your gift, and more importantly…

Go out there and make some money.

Source by Justin Glover